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creadvocacy > Solutions > Audiovisual production > Film production methodology

Film production methodology

Tipically, a film project is structured around a sequence of steps and regular feedback/approval cycles. Our clients level of engagement may vary depending on the organisation’s internal resources and the depth of involvement it wishes to have at the different stages of the project. The following steps structure our film production, from initial concept to delivery.

Discovery meeting

The discovery meeting is the first step to launch the project. Its objective is to confront ideas, ensure a good understanding between our client and the production team on objectives, possibilities and limits, expectations and constraints etc. The discovery meeting takes the dialogue initiated by the initial request and proposal to the next level and guides the whole development stage.

Development

The Development stage is the occasion to finalise the general concept that will guide the project. It implies research and exploration of a small number of implementation alternatives to define the film's universe. The research phase of the project consists in agreeing with our client which type of rendering works best for the project's objectives.

The Film’s consitutive elements (visual identity, tone of voice, typography, lighting, audio, etc.) are defined and agreed upon to guide the production stage. Tipically, a script and voice over text are written, and a storyboard is produced. Art Direction and story line decisions are validated at this stage.

Production

The production stage consists in gathering all raw materials that will be used to compose the Film. It includes for example selecting the archive material, producing the animation material, filming interviews or other video material, recording voice over and soundtrack. Once the production stage is completed all building blocks of the film are at hand and ready to be assembled as a coherent whole.

Post-production

The post-production stage consists in putting together all film elements to compose the final edit. Audio synchronisation, voice over integration, titles and subtitles insertion, colour corrections, and other final touches will achieve to give birth to a unique product. Once finalised the project is exported to the appropriate formats (e.g. for large format projection and/or online viewing) and made ready for delivery.

Delivery

Once the film is approved as final and exported to the required formats it is delivered to the client on a physical medium (DVD, USB drive...) or via a large file upload/download service.

More information?

  • Compelling film key ingredients >
  • Illustration forms overview >
  • Visit our film samples page >
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